Published inElazar Krausz: Thoughts on Marketing Management and StrategyArtsy, Value Creation, and Augmented RealityArtsy (artsy.net) is an online platform for viewing, buying and selling fine art. Founded in 2009 by Princeton computer science student…Dec 6, 2020Dec 6, 2020
Published inElazar Krausz: Thoughts on Marketing Management and StrategyThe In-N-Out Craze Hits ColoradoGrowing up in Denver, Colorado, I was aware only peripherally of the brand names that dominate other parts of the country. I had heard of…Nov 23, 2020Nov 23, 2020
Published inElazar Krausz: Thoughts on Marketing Management and StrategyStarting at $0: When Freemium WorksPricing strategies are an important part of the marketing mix. In Roger Kerin’s traditionally-inclined overview of the field, Marketing…Nov 9, 2020Nov 9, 2020
Published inElazar Krausz: Thoughts on Marketing Management and StrategyThe Perils of ChoiceIn marketing, offering customers a choice seems like a good idea. If you can provide different products or services that meet the needs of…Oct 22, 2020Oct 22, 2020
Published inElazar Krausz: Thoughts on Marketing Management and StrategyMarketing: An Art or a Science?Pick up a traditional marketing textbook, like Roger Kerin’s Marketing: The Core, and you’ll find an approach to marketing that feels very…Oct 12, 2020Oct 12, 2020
Published inElazar Krausz: Thoughts on Marketing Management and StrategyAre My Followers Fake? Social Media Marketing in an Age of BotsSocial media has a problem: hundreds of millions of accounts across the biggest social networks don’t belong to real humans. There are 275…Oct 2, 2020Oct 2, 2020
Published inElazar Krausz: Thoughts on Marketing Management and StrategyLoyalty Without Loyalty Cards: How Trader Joe’s Built a TribeA friend of mine recently moved from the Upper West Side of Manhattan to Washington Heights, a neighborhood about 5 miles uptown. Her…Sep 30, 2020Sep 30, 2020
Published inElazar Krausz: Thoughts on Marketing Management and StrategyHello there!My name is Elazar Krausz. I’m a graduate student studying Digital Marketing and Media, and this is my marketing blog.Sep 18, 2020Sep 18, 2020
